Does an Author Really Need a Social Media Platform?

Writers After Dark


Ask the Editor Series, Q16

WAD Ask Lynda CartoonQ: I’ve heard authors should always have a platform. Is that really necessary for success?

A1: It can certainly make you look taller, and many tall people appear more commanding and therefore successful. Go, shawty!

A2: Ohh . . . a social media platform. Well, that’s different.

Think of your favorite author of fiction or nonfiction. Whoever it is, they’re probably readily found on the internet. All it takes is a handful of keystrokes and you can read about them or read their work.

Whether you’re a self-published (indie) author, published with a small press, or signed up with one of the bigger publishing houses, you’ve probably heard about the importance of having an author platform. Do you have one? Do you know what an author platform is? Let’s talk about it.

What’s a platform, anyway?

Having a platform is a general way of…

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